Well, hello there! How is 2018 treating you thus far? We over here at FQF are currently swanning our way through France and Germany, and we’ll be sending you some delightful travel missives in the not-too-distant future. But until then, we’d like to talk about box meal kits, because they’ve been a popular topic of conversation lately on both our professional and personal circuits.
What are box meal kits, you might ask? They’re basically recipes and ingredients shipped to you on a regular or on-demand basis, from which you craft (hopefully) delicious, quick(ish) meals. You don’t need to shop or plan; all you need to do is decide which meals you want and how often you want them. And there are many, many companies from which to choose. HelloFresh is probably the most well-known, but there is also Blue Apron, Green Chef, Purple Carrot, Plated, Sun Basket and many others. Plus, Amazon recently bought Whole Foods, so they’re expected to enter the ring any day now, and Wal-Mart is jumping in, too.
Thanks to our good friends over at Epicurean Butter, we received two HelloFresh meals to test: Prosciutto-Wrapped Chicken with Mushroom Risotto and Kale Grilled Cheese Sandwiches with Tomato Soup. Although HelloFresh offers a number of different plans to choose from, these two meals were each designed to serve two people and they cost about $20 each, or $10 per serving.
Each meal arrives much as you see above: a shopping bag contains the ingredients, plus a photo recipe card and nutritional info; the shopping bags are then all tucked into an insulated box with packing material and ice packs. Typically, you receive three different meals in a box, but again, this varies according to your plan and the company. Cooking oils, salt and pepper are not included, but everything else you need should be.
Despite the fact that I find following recipes very similar to being put in a choke collar, I wanted to honor the spirit of this experiment and pretend that I was a standard HelloFresh customer, rather than a professional chef. So I laid out all of my ingredients, checked them carefully against the recipe card, and followed the directions to the letter. N even read out the instructions to me while I was at the stove; this resulted in much hilarity as my natural instinct was to do everything my way – he had to correct me frequently, and of course I argued. My goal, obviously, was to see how close I could get to the presentation in the photo as well as the preparation time indicated.