Fight inflation in the kitchen

The total came to nearly $90 – four painfully small canvas totes of groceries that did not include meat, cheese or eggs. Had I been shopping at an ultra-fancy Amazon-owned health-halo organic market, this might have seemed reasonable, or even a bargain. Instead, I was at the (sadly) best option in our poor, rural county: a grim, dark and untidy corporate chain store with exploitative policies, limited fresh produce and extensive displays of cheap soda, chips and cookies. Shopping here is not pleasurable, by any stretch of the imagination; both the atmosphere and the prices leave much to be desired.

Unless you’re named Musk or Bezos, you’ve likely noticed that inflation has started to bite, and to bite hard. In the twelve-month period ending this past March, the U.S. inflation rate was 8.5% – the highest it’s been since late 1981. In the simplest economic terms, inflation means that our money doesn’t go as far as it used to. The huge conflagration of various challenges we’re facing right now – a global pandemic, the pointless war in Ukraine, climate change, housing instability, supply-chain disruptions, insatiable greed – means that we’re all experiencing inflation to varying degrees. The good news is that in almost all cases, you can control how much inflation affects your individual household by adjusting your own behavior. No surprise, then, that one of the easiest places to accomplish this is in the kitchen.

Before we really start whining about grocery prices, however, I want to make it perfectly clear that the average American spends far less on food as a percentage of their household income than do most other developed nations. The best available statistics indicate that we spend about 7% of our budget on food, whereas in the U.K. it’s closer to 9.5%, and around 15% in France, Spain and Italy. On a relative basis, our food is devastatingly cheap here; this is because we have absurd federal farm subsidies and because we’re a net exporter of food, which means we produce a lot. (Our cheap food is obviously both terrible for the environment and our own health, but the system holds!) Unfortunately, we’re very spoiled and therefore accustomed to cheap food, which means that we’re far more sensitive to price increases than other countries. (See also: $90 for four tiny bags of groceries, above.)

If you, too, are starting to feel the sharp stick of inflation in your own food budget, we hereby present some easy ways to keep your food costs down, eat healthier, and reduce environmental impact. It’s a win-win-win!

There is simply nothing nice to say about CAFO meat in tubes.

Eat less meat and dairy

We’ve discussed this numerous times here at Finding Quiet Farm, and it’s so obvious that it’s almost awkward to present it as a revolutionary idea, but reducing or eliminating your meat and dairy consumption is absolutely the easiest way to improve your diet and spend less on food. Meat prices overall are up an average of 20% in the past year; the recent avian flu outbreak means that chicken and egg prices have also skyrocketed. Raising animals for meat in CAFOs is one of the biggest contributors to climate change and environmental degradation; consumption of animal products is conclusively linked to a nearly endless list of health problems and premature death. In short, eat less (or no) meat and dairy, and buy what meat you do eat from a local regenerative farm. Also, get eggs from backyard chickens – either your own or someone else’s!

Strawberries a bit soft? Perfect for baking or smoothies!

Minimize food waste & ignore expiration dates

Another subject that we’ve beaten to death over the years here – Americans waste about 40% of all food. If we want to trim our grocery spending, it starts with being realistic about what we’re actually going to eat instead of aspirational shopping that results in huge amounts of waste. I’m not at all a fan of the warehouse stores like Costco, with their massive plastic clamshells of spinach or grapes or asparagus; unless you’re feeding the Brady Bunch, it’s pretty likely that produce will spoil before you finish it. Those stores entice shoppers with their “bulk discounts,” but that’s not a discount if most of it ends up in the trash; also, their excessive and unnecessary packaging is infuriating. Unsurprisingly, most food waste is perishables like greens and fruit, so be ruthlessly honest with yourself about what your household will actually consume.

On the same topic, please please please do not ever pay attention to expiration or ‘best-by’ dates on packages. They’re not regulated and they’re designed expressly to keep you throwing things away and buying more. Use your eyes, your nose and your common sense – if something smells strongly of alcohol (fermentation) or is actively moving, probably compost it. Otherwise, trim off the mucky bits and eat it – transformed in a soup or a smoothie, if need be. Expiration dates are a large-scale corporate racket designed to keep us spending. Ignore them entirely.

What do you have on hand that you can use up?

Pantry challenge / use what you have

We’re quickly moving towards the season of abundance here, and that – coupled with inflated prices – means I’m challenging myself to use up everything we have right now, both in the pantry and the freezer. The typical American household has a lot of food on hand, but like our overstuffed closets, much of it gets ignored in favor of “new.” For a week, or a month, or whatever timeframe you can manage, challenge yourself to eat what you have. Use up that little bag of red lentils, the frozen container of chili, the rest of that pasta, last summer’s canned tomatoes. Make a frittata or a stir-fry or a soup out of the odds and ends of vegetables and herbs in the crisper. Create flavorful meals by working with what you have, rather than buying more. Also! Eat your leftovers. Plan your weekly meals thoughtfully so that leftovers (or ‘favorites,’ in our house) can be either frozen, incorporated into packed lunches or used for future meals.

Frozen summer sweet corn: the secret ingredient in delicious soups.

Use your freezer

Never forget about your amazing freezer, the greatest food-saving appliance ever invented. Brown, too-soft, overly ripe bananas and other past-its-prime fruit: frozen on sheet trays and used for smoothies and muffins. Vegetable scraps: stored in zip-top bags for stock and soup. Sliced bread: saved for toast and bread crumbs, rather than going stale and hard on the counter. Incredible sale price on organic blueberries: frozen for baking when fresh fruit is too expensive. Fresh summer sweet corn: sliced from the cob and turned into spicy corn chowder in winter. The list goes on and on – your freezer can help you save money and eat better. Use it.

Hummus is so expensive to buy but so quick and easy to make at home.

Cook from scratch

Big Food has made billions convincing us that not only do we not have time to make things, but that we probably can’t. This is completely false! Yogurt, granola, salad dressing, hummus, bread…all of these (and many more) are far cheaper and healthier to make at home, plus you can control the ingredients and you avoid wasteful packaging and shipping. Five minutes of effort yields a jar of delicious salad dressing that will last for weeks; yogurt takes a few hours but that time is mostly devoted to the slow culturing and requires no real supervision; granola can be baked in huge batches and with far less sugar than packaged varieties; homemade bread, of course, produces results that can never be replicated with storebought. Keep in mind, too, that even cooking dried beans rather than using canned means substantial savings. Avoid, if at all possible, food products where someone has done most of the work for you.

A small portion of the food we harvest each year.

Grow your own

The best way you can fight inflation, of course, is to turn your back on Big Ag entirely and grow your own food. A $3 packet of tomato or lettuce seeds and a bit of water will yield hundreds of dollars of organic food. Plastic clamshells of ‘fresh herbs’ that turn into brown sludge after two days can be instead harvested fresh from window boxes as needed with about $20 of supplies. Even the smallest backyard or sundeck can produce a staggering amount of homegrown food if managed correctly, and the satisfaction of producing your own food is unmatched. Find out what grows locally where you live, and buy seconds for freezing or canning. Join a community garden, or partner with neighbors to grow collaboratively. Plant a vacant lot. Ask who might offer gleaning in your area. There are myriad ways to obtain fresh, nutritious food that don’t involve the supermarket; it takes a bit more work, but the payoff is worth it.

Are you making changes to the way you cook and eat because of higher prices? We’d love to hear what your household is doing to adjust!

What we eat (and don’t eat)

“Build back better. Blah, blah, blah. Green economy. Blah, blah, blah. Net zero by 2050. Blah, blah, blah. This is all we hear from our so-called leaders. Words that sound great but so far have not led to action. Our hopes and ambitions drown in their empty promises.”

I don’t pay a great deal of attention to teenagers, mostly because I’m not learning dance moves on The TikTok, but I’d have to agree with Greta Thunberg’s comments above. The preposterous dog and pony show currently taking place in Glasgow is just so much performative rhetoric with absolutely no follow-through. Honestly, the planet likely warmed another ten degrees from all of the hot air passionately emoted in Scotland. Please note that this summit is titled COP26 for a reason – because twenty-five conferences have been held previously, and precisely nothing was accomplished through any of those gatherings, either. Also, pro tip for the U.N.: everyone knows that if you want to host the most glamorous climate-change party you should invite some big-name guests, and when Russia and China both decline your invitation, your party starts to look a little sad.

Our smoky, hazy, summer wildfire sky.

Let’s look on the bright side: we’re finally, finally having some hard conversations about the devastating realities of climate change! Now let’s look on the realistic side: it’s far past time for us to acknowledge that we cannot stop or even slow climate change! The moment for that was forty years ago, when scientists first started warning of these eventualities. Countries have never once even met emission-reduction goals, never mind exceeded them, and we’re quickly headed for a far greater increase than the oft-mentioned 2°C. In late 2021, the only realistic approach is to concentrate all of our efforts on adapting to our changing weather patterns and our warming planet. It’s ridiculous to think that we can alter the current trajectory, but we may as well acknowledge that adaptation is what humans do best – it’s exactly why we’re in this doomsday scenario, because we’ve adapted to living and breeding everywhere, limited resources be damned.

What frustrates me most about a bunch of useless politicians prattling on about green economies and renewable energy – plus a bunch of shouty protesters taking to the streets with their cobalt-filled smartphones! – is that collectively, we’ve chosen to ignore the solutions that already exist. It’s almost as though we didn’t think that climate change was a tricky-enough problem, so we said, “How can we make this more difficult and more expensive?” Instead, all we actually have to do is look at the answers we already have – and the two best and most obvious both save people money AND have a huge impact on overall methane emissions. Yes! Everyone talks about decarbonization, but perhaps our energy would be better focused on methane reduction.

Lovely car, but electric vehicles aren’t going to save us. Not by a long shot.

This is not intended to broadly oversimplify the hugely complex problem of climate change, but the Environmental Defense Fund puts it like this: “Cutting methane emissions is the fastest opportunity we have to immediately slow the rate of global warming, even as we decarbonize our energy systems. It’s an opportunity we can’t afford to miss. Methane (CH4) has more than eighty times the warming power of carbon dioxide over the first twenty years after it reaches the atmosphere. Even though CO2 has a longer-lasting effect, methane sets the pace for warming in the near term. At least 25% of today’s warming is driven by methane from human actions.”

And so, the obvious question would be as follows: what can we, as individuals, do to reduce our methane emissions? The answer is remarkably simple yet hugely impactful: eat less (or no) meat and stop wasting food. These are basic actions that don’t require complicated technology, new infrastructure, job retraining or trillions of incentive dollars. They also directly benefit our health and save us money.

Cheap hormone-drenched feedlot beef in plastic tubes. Yummy yummy!

According to the EPA, well more than a third of the United States’ methane emissions originate from agriculture, primarily feedlots and manure lagoons (such an attractive phrase – the American meat industry is decidedly grim). “When livestock and manure emissions are combined, the agriculture sector is the largest source of CH4 emissions in the United States.” Obviously, then, reducing the number of animals we raise for food is a simple way to reduce methane emissions. In Glasgow, however, not much was said about meat consumption, likely because at least in America, the livestock and agriculture industries are incredibly powerful. Shaking that tree is going to take quite a bit more than twenty-six international climate summits.

It’s no surprise that Americans are one of the top consumers of animal flesh in the world; we were raised, of course, on “meat and potatoes.” When it comes to our food expenditures, meat represents the lion’s share of our grocery budget. Using broad-brush statistics, Americans consumed about 265 pounds of meat per person in 2020, at a cost of $4 per pound. (These numbers are roughly averaged, as beef is substantially more expensive than chicken and pork.) That’s three-quarters of a pound of meat per person, per day, every day. Considering that we have the highest rates of diabetes, heart disease and cancer in the developed world – lifestyle diseases strongly correlated with our excessive meat consumption and shockingly poor diets – decreasing the amount of meat we eat would reduce methane and save lives, plus save us all money on groceries and health care. (The hospital industry is a huge GHG emitter, too, so if we stayed out of hospitals because we were healthier we’d again be helping both ourselves and the planet. See how it all comes together?)

Livestock should be on pasture, not in feedlots.

As an additional incentive, millions of acres of land are cleared to raise livestock and feed, primarily corn and soy. Returning these acres to natural prairie grassland in the U.S. or tropical rain forest, as in the Amazon, would also help sequester tons of carbon dioxide in the soil, rather than pushing it into the atmosphere. Raising livestock also uses astonishing amounts of water; in the American West, where most beef cattle can be found, there is no longer any water to spare. In short, the overall benefits of minimizing or eliminating meat consumption are staggering – and certainly not discussed nearly as often as EVs or taxes on oil and gas companies.

Methane is generated not only from livestock and their waste, but from any decomposing organic matter thrown into landfills. Food waste, then, is another massive beast entirely; more than 40% of all food produced in the United States is never eaten. If food waste were a country, its emissions would be third-highest in the world, after the U.S. and China; globally, food waste accounts for about 8% of the world’s total greenhouse gases. This is such low-hanging (and obviously rotting) fruit – when organic matter is decomposed properly in a well-managed compost pile, it produces nutrient-rich humus that can then be used to grow more food. When smothered in non-biodegradable plastic trash bags in a landfill, however, its emissions are greater than the entire airline industry. And the solution is just so simple and again, saves money – buy less food, don’t cook more than you’ll eat, use up your leftovers and scraps and start a compost pile. The answers really aren’t that complicated, and no one needed to convene tens of thousands of people in Scotland to figure this out. Sure looks impressive on social, though.

Composting organic matter is such a simple way to reduce methane emissions.

It’s easy to lose faith entirely when our world leaders are so smug and so hypocritical, and so intent on making blah blah blah promises they have no intention of keeping. If you’re feeling entirely depressed and hopeless about the state of the world – as most of us likely are – just know that individual choices do make a difference when taken collectively. Reduce or eliminate meat in your diet and stop throwing away food. These small actions might not seem like much, but it’s certainly a better approach than giving up entirely.

Grit and grace

Hello there. We want to say that we’re still here on Quiet Farm, and that it’s been a rather challenging start to the growing season. One hundred percent of our county is currently in “exceptional drought” – the scale doesn’t go any higher! In official government parlance that translates to “dust storms and topsoil removal are widespread; agricultural and recreational economic losses are large.” We’d agree with that assessment – and it’s only May.

We have not yet received our official irrigation allotment for the season, but are expecting less than half of what we had last year. Wildfire season (now really year-round rather than just a season) has already started in California, New Mexico and Arizona, and promises to be grim here again, too. Dust storms and relentless wind are a regular feature of our days, and it’s impossible to keep the cool-weather crops properly irrigated. We have not had any moisture at all since January.

To compound our troubles, our hundreds of plant seedlings in the sunroom have been infected by an unknown disease or other ailment, and as a result are tiny, stunted and definitely not thriving. They should be going outside in about three weeks, but at this point it’s unlikely that we’ll have any at all, and it’s too late now to start more warm-weather crops. Perhaps the universe is sending a clear message that this isn’t our year.

That said, what else can we do but keep going? This blog isn’t meant to be a place for complaints and whining. We have a comfortable house, plenty to eat and we’re healthy and safe. Many, many people have it far worse than we do, and we’re well aware of that. We will do what we can with what we have, and perhaps the growing season will stage a recovery of sorts. And if it’s a total write-off, then we’ll try again next year.

Tip your hat to a farmer the next time you meet one – this growing food thing is no joke. Thanks as always for reading, and we hope you and yours are safe, healthy and well.

Make a plan

I think we can all agree that the World Wide Web is, for the most part, a fetid swamp of horrors. But! On rare occasions, the Internet can produce some magic, too. Helpful sewing tutorials! Funny commercial parodies! Everything useful we’ve learned on YouTube about how to renovate a house! And above all else, there is the Grub Street Diet from New York magazine, which is very hit-or-miss – but when it’s on, there’s nothing better. (See this fabulous example.) I absolutely adore food diaries, and if someone combined a daily food diary with a personal finance diary and threw in some quilting tips for good measure I’d probably never read anything else ever again.

Here’s the thing: as someone who has spent the vast majority of her life thus far working with food, thinking about food, reading about food and generally obsessing over food, I need to know what everyone is eating at all times. And also why you’re eating that particular thing. Are you enjoying it, or just eating it because it’s there? Are you even hungry right now? Did you make it or buy it or was it made for you? Did you plan on eating it? Did you seek it out? Would you eat it again? And that brings me neatly to my next question: do you plan your meals?

No need to plan: we eat this lovely breakfast every single day.

One might argue that this question was more relevant pre-pandemic, when Americans ate well more than half their meals outside the home and our schedules were totally different. Of course, since the world stopped eleven months ago, our eating and cooking habits have altered pretty dramatically. One thing that hasn’t changed, though – and I know I have some audience support on this one – is that dinner still, for no apparent reason, happens every single night. How and why this metaphysical error is possible I cannot explain, as each afternoon around 4:30PM I invariably think, “Didn’t I just make dinner?” This situation is particularly embarrassing, of course, because a) I am a professional chef and making dinner really shouldn’t be quite so challenging and b) I voluntarily never leave our gorgeous farm and so if dinner doesn’t appear I can’t even come up with a reasonable excuse about traffic or working late or some such. I’m here, and I’m available, and I have the time, and still, dinner regularly takes me by surprise.

For the record, we didn’t eat out or order delivery even pre-pandemic. In the nearly three years that we’ve lived here, we’ve eaten out precisely once, and in our rural area I’m not even sure where you would get take-out or delivery. (DoorDash is not exactly staking its business success on our county.) So that means we eat all our meals at home, like much of the world these days, and that means not losing interest in your own cooking. It’s a tough challenge, even for a professional chef.

The makings of a stir-fry.

In my years teaching cooking classes, I’ve learned that most households tend to be on about a ten-day rotation of standard meals, which accounts for a few nights of leftovers or take-out in a two-week period. I can completely understand wanting to grab for those “known quantities,” meals that will please everyone without too much time and effort. There are few things more heartbreaking to a dedicated home cook than hours spent slaving away over a spectacular new recipe, only to have your loved ones politely ask you to please, please never make that again. (Looking at you, ma po tofu.) If spaghetti bolognaise works, and you’re tired and hungry, and everyone else is tired and hungry, why not just have spaghetti bolognaise, even though this is the third time in two weeks? Just about everyone can relate to this familiar situation.

Curry-roasted sweet potatoes, pilau rice, fresh naan and salad.

Even in our calm household, which does not have the added complications of varying sports schedules or child care issues or long commutes, I’ve found that planning meals in advance makes a huge difference in how I view the daily chore of dinner. Knowing what I have in the fridge, freezer and pantry, and what meals I can compose from those ingredients, is essential. This is especially true because our “big” grocery store (in a relative sense) is nearly twenty miles away, so we grocery shop infrequently. In a rural county, I don’t have the luxury of running to the store for a bunch of cilantro or a box of pasta fifteen minutes before serving, so we keep a very well-stocked kitchen.

Breakfast tacos are a household staple – usually for dinner.

I also make an effort to cook in batches, so if I’m making a roasted pumpkin soup with coconut and ginger, I’ll make a big pot of it and freeze it in quart deli containers for a quick and easy meal. I make batches of “components,” too – versatile prepped foods, like steamed brown rice, beans, hard-boiled eggs, roasted potatoes or sautéed peppers and onions – that can be utilized in a variety of different meals. Of course we also can and freeze lots of our farm produce, too, but as N famously once said while staring at a packed fridge: “There isn’t any food in here. Just ingredients.” Joking aside, his point was that there was nothing ready to eat, and even the best cook can sometimes look at a full pantry and feel no inspiration whatsoever. That’s when a list of favorite recipe ideas pinned to the side of the fridge can come in handy.

Chickpea smash on toasted focaccia is another favorite in heavy rotation.

The classic American meal typically starts with a protein as the main course – mostly chicken breasts or ground beef. Occasionally a steak, or salmon, or maybe something exotic like shrimp or scallops. A starch and a green vegetable might be on the plate, but they’re side dishes, merely afterthoughts. Here, though, we eat meat barely once or twice a month, and seafood never, so we start with vegetables or legumes, and build from there. We frequently eat stir-fries; they’re quick and easy to pull together. Lots of spicy, warming soups, especially in the colder months. Roasted vegetables feature regularly as do variations on curries. We eat eggs for dinner, usually as breakfast tacos, and many, many incarnations of flatbreads are consumed here. Pasta is a stalwart; loaded with vegetables, it doesn’t deserve its unhealthy reputation. Warmer weather brings lots of main course salads, packed with grains and eggs and myriad vegetables. And sometimes, we just have “snack plate dinner,” which is pretty much exactly what it sounds like: cheese, crackers, vegetables with hummus, good toasted bread with a variety of dips and spreads and anything else that can be used up in the fridge.

My meal planning starts with cookbooks, magazines, a recipe idea file and a pantry inventory.

I will freely admit that strict meal planning doesn’t happen every week; sometimes it’s a bit more impromptu. The weeks when I do write a meal plan, however, absolutely feel much calmer and easier and less stressful than when I don’t. But if we lived in a stereotypically frenetic American household, with lots of people running hither and thither, and various schedules to manage, a meal plan would be an absolute necessity for maintaining order. Here, though, we eat lots of plants and do our best not to waste any food – and a weekly menu plan helps make that happen.

So please share, dear friends: do you plan your meals? Do you stick to the plan? Do you have tried-and-true favorites, or are you regularly tucking in new experiments? Do you do all the cooking, or do other members of the family pitch in? This avid Grub Street Diet reader is longing to know!

Mindset book club

I think it’s fair to say that things are not going well out there. Between incessant doomscrolling and paralyzing anxiety attacks, I’m desperately searching out reading material that calms and soothes, rather than inflames and terrorizes – so I scoured our rainbow library for books that I thought fit the bill. Read on for a few suggestions.

What I Know Now: Letters to My Younger Self ed. by Ellyn Spragins

This is a lovely book, filled with precisely what the title advertises: prominent, successful women write letters to their younger selves, offering guidance, wisdom, consolation, advice and solace. I’ve thought a lot about how we’ll look back on this intensely difficult time, and what I might like to tell my own younger self. I particularly loved this quote from photographer Joyce Tenneson: “Your best work will come in moments of grace.” Perhaps we all need to focus on showing more grace to both ourselves and others.

Tiny Beautiful Things by Cheryl Strayed

Cheryl Strayed is certainly best known for Wild, but she also wrote a gorgeous, heartbreaking advice column called Dear Sugar, which has been translated into plays and podcasts and all sorts of other media. In a dark time, the thing you need most might be to know that others have experienced pain and heartache and betrayal and trauma too, and have still survived even after all that, and that’s exactly what this book offers. Plus, there are some laugh-out-loud moments which will have you guffawing through your tears. This one hits all the right notes.

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Winter descends

“In a year that stripped life to bare fundamentals, the natural world has become our shared story. Seasons have offered the rare reminder that the world moves on even as our sense of time blurs.”

“The undeniable hardship of this winter is a reminder that for much of human history, particularly in colder climates, winter was a season simply to be survived. Winter is a primal time of death and loss, and a time for grief. It reminds us that darkness, not only light, is part of the recurring rhythm of what it means to be human.”

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A season of rest

As is our custom every year about now, Finding Quiet Farm will be going on hiatus until January. In true agricultural tradition, we believe the dark, cold winter months are a time of rest and reflection, and this year more than any other demands that we reset and recharge. We will spend the winter baking bread, sewing quilts, reading books, rebuilding engines and (hopefully) crafting a plan to safely launch our cooking classes in 2021. If 2020 has taught us anything, it’s that adaptability, patience and grace are key to surviving in this new world.

Perhaps you’ve missed some of our previous adventures, and might like to read about our round-the-world trip, including a hot spring in Japan, a gurudwara in India, or a sheep farm in New Zealand? Or you might like some book recommendations? Or you want to know more about eating better, or saving seeds, or making hot sauce? Whatever aspect of travel, food or farming you might be interested in, we’ve probably got you covered. And if you don’t find what you’d like to read about, let us know and we’ll do our best to accommodate those wishes in the new year.

We might not be writing and photographing each week, but we are still here. If you want to ask a question about bread or squash or beans or kimchi or hummus or planning a garden or buying ethical meat, please contact us. If you want to order handmade baked goods, like fresh sourdough loaves and naan and crackers (local pick-up only!), please contact us. And if you simply want to say hello, please contact us. Be kind, and stay safe, active and healthy. Cook something delicious and nourishing. Take good care of yourselves, dear friends. We look forward to seeing you here again in the new year.

The meat of the matter

The past two months have exposed a great number of frailties in systems we’ve long taken for granted. From child care to health care, we’ve learned firsthand that most – if not all – of our societal structures are built on debt-ridden quicksand. Nowhere has this fragility been more apparent than in our food supply, long the envy of less-developed nations.

Meat 01 sml

Mmmm…meat in tubes. Delicious.

If you’ve ever traveled in the Caribbean or Africa or Asia – really, anywhere outside of the U.S. and Europe – you know that a standard Western grocery store is a thing of miracles. The glossy, perfect produce, appealingly stacked in lush displays. With artificial thunderstorms! Acres of cold-storage, displaying hygienically shrink-wrapped packages of beef, pork, chicken and fish, none of which resemble the animal they once were. The deli abounds with cheeses and olives and overflowing dishes of prepared foods, enticingly displayed on beds of ornamental kale.  Aisle upon aisle of boxed mixes and snack foods and sodas and candy and cookies and chips, plus thousands of cleaning products and toiletries and other various and sundry items, all brightly-colored and stocked in abundance. A standard Western grocery store never has bare shelves, because that violates its very reason for existing – that we have so much, we can replenish each item before it’s even made its way to the check-out.

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The sourdough bandwagon

Here’s what N and I have learned in the five-odd weeks since this madness really kicked off: the things we’ve been doing for years – growing food, baking bread, keeping chickens, buying only secondhand, cutting our own hair – are exactly what all of America seems to want to do right now. Listen up, everyone: we’re cool and we’re on-trend and we are probably influencers too. We’re going to call ourselves influencers, anyway. We’d like to influence you to bake sourdough, mostly because no one can find any yeast yet people still really, really like fresh bread.

Sourdough 05 sml

Really, what’s better than fresh bread and good butter?

I’m not at all surprised by the gardening and the bread baking, truly. People have extra time on their hands and want to do something both purposeful and satisfying, plus spring has arrived in most places and it’s a pleasure to be outside. But the sourdough thing? That did take me by surprise, as sourdough has a reputation for being so tricky and difficult and obsessive and a little weird because people name their sourdough starters and refer to them as pets. But then of course all of the country’s commercial yeast disappeared somewhere so it’s only natural that everyone would turn to sourdough, and people also need new pets in this time of isolation, kind of like Wilson in Castaway, so it all sort of makes sense.

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